Product Review & Content Policy

Product Review & Content Policy

 

Our Commitment to Authenticity We are committed to collecting and publishing authentic feedback from genuine customers. We believe that honest product ratings—whether positive or negative—help future customers make informed decisions. We do not participate in “review gating” (filtering out negative reviews) and we treat all feedback equally.

How We Collect Reviews

  • Verified Purchases: Reviews are solicited via email only after a customer has made a verified purchase. This ensures that the feedback comes from a legitimate user of the product.

  • No Incentives: We do not offer money or financial rewards in exchange for positive reviews.

  • Conflicts of Interest: We do not allow reviews from employees, competitors, or anyone with a financial interest in the success of the product.

Moderation & Spam Prevention We manually monitor all incoming reviews to ensure compliance with our content standards. While we do not edit the text of reviews to alter their meaning, we reserve the right to remove or reject reviews that violate the following guidelines:

  • Spam & Repetitive Content: We will remove duplicate reviews, blank submissions, or content that appears to be generated by bots or AI scripts.

  • Irrelevant Content: Reviews must focus on the product experience. Feedback related solely to shipping, customer service mishaps, or unrelated topics may be excluded (or directed to our support team for resolution).

  • Personal Information (PII): To protect privacy, we remove reviews containing phone numbers, email addresses, physical addresses, or full names of individuals not associated with the public business profile.

  • Inappropriate Language: We have a zero-tolerance policy for hate speech, profanity, obscenity, threats, or harassment.

  • Promotional Content: Reviews containing URLs, promotional codes, or links to other websites or competitors will be rejected.

Handling Negative Reviews We display negative reviews as long as they adhere to the content guidelines above. We value constructive criticism and may publicly respond to negative feedback to offer assistance or resolve the customer’s issue.

Reporting a Violation If you believe a review on our site violates this policy, contains false information, or infringes on copyright, please contact us directly.

Free Delivery

Delivery is free to all mainland UK, with the exception of NI, Scotland and the isles.  Our couriers charge a small premium to delivery to these locations.  This will be calculated at checkout based on your postcode.